Axis Max Life (Max Financial)
Axis Max Life (Max Financial) has 4 campaigns on record and no confirmed sponsorships yet.
3 of 4 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in Axis Max Life (Max Financial)'s campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Rohit Sharma | Current | 11 Dec 2025 | 11 Dec 2025 |
Campaigns
With the agency and talent where the trade press named them.
Purpose · 6 Aug 2026
A retirement-planning campaign that borrows the cricket idea of a 'second innings' to encourage Indians to plan financially for life after work.
Ad film · 11 Dec 2025
A brand-trust campaign fronted by Rohit Sharma, his wife Ritika Sajdeh, and actor Allu Sirish, extending the 'Bharosa Tum Ho' (you are the trust) platform into everyday-hero storytelling.
Talent: Rohit Sharma, Ritika Sajdeh, Allu Sirish.
Experiential · 27 Mar 2025
An immersive 3D and mixed-reality out-of-home campaign built to dramatise the brand's 'Double Bharosa' (double trust) message in high-footfall locations.
Rebrand · 13 Dec 2024
Max Life Insurance renamed itself Axis Max Life Insurance after Axis Bank increased its stake in the company, folding the Axis brand into the insurer's identity.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Axis Max Life (Max Financial) | 0 | 1 | 4 | – | 6 Aug 2026 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and Axis Max Life (Max Financial) doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | SBI, HSBC India |
| Antaragni | IDFC FIRST Bank, SBI |
| International Film Festival of India (IFFI), Goa | SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Kaun Banega Crorepati season 17 | SBI |
Questions people ask
Who are Axis Max Life (Max Financial)'s brand ambassadors in 2026?
Campaigns since April 2025 feature Rohit Sharma. This comes from campaign credits in the trade press, not from endorsement contracts.
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