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Ghadi

Personal & home careIndia

Ghadi has 2 campaigns on record and no confirmed sponsorships yet.

2Confirmed in 2026
2Campaigns
8 Aug 2026Latest deal

2 of 2 rows confirmed on their sourceHow we check

See how Ghadi compares with Hindustan Unilever and Procter & Gamble IndiaA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose

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Campaigns

With the agency and talent where the trade press named them.

Ghadi Rapid Wash launch film

Launch · 8 Aug 2026 · Reported value Rs 85

A campaign film for Ghadi's liquid detergent built for bucket washing, showing how everyday laundry has changed and pitching the format at households used to bar and powder, at an entry price of Rs 85 for 900ml.

Source: MediaNews4U
Anokhe Desh ke Anokhe Mael

Ad film · 22 Jan 2026

A film that travels across everyday Indian life reimagined through clothes, from children at play to crowded train commutes to factory work, arguing that every kind of stain is a marker of how Indians live and that Ghadi understands all of them.

Source: MediaNews4U

Marketing leadership

As reported in the trade press, with the date and the article.

8 Aug 2026
Senior Vice President - Sales, Marketing and Distribution, Soaps and Detergent Business: Anuj Goyal · MediaNews4U

Against personal & home care peers

Confirmed deals only. The full personal & home care leaderboard.

BrandProperties2026 dealsCampaignsMain passion pointLatest
Ghadi022–8 Aug 2026
Hindustan Unilever7413TV and streaming7 Aug 2026
Procter & Gamble India1311Film15 Jun 2026
Mankind Pharma (Manforce, Prega News)729Kabaddi, hockey, tennis and more20 Jul 2026
Haleon India (Sensodyne, ENO, Crocin)3310Kabaddi, hockey, tennis and more14 Aug 2026

Where peers sponsor and Ghadi doesn't

PropertyPeers on it
Zomaland by ZomatoHindustan Unilever, Haleon India (Sensodyne, ENO, Crocin)
Bigg Boss 19Hindustan Unilever, Mankind Pharma (Manforce, Prega News)
Bigg Boss Hindi season 19Hindustan Unilever, Mankind Pharma (Manforce, Prega News)
Pushpa 2: The RuleHindustan Unilever
U MumbaMankind Pharma (Manforce, Prega News)
Punjab KingsMankind Pharma (Manforce, Prega News)
Jaipur Pink PanthersMankind Pharma (Manforce, Prega News)
Patna PiratesMankind Pharma (Manforce, Prega News)