Liver Ki Suno
A multi-phase liver-health-awareness campaign made by agency TheSmallBigIdea that introduced actor Ashish Vidyarthi as a symbolic 'villain' representing hidden risk factors like obesity and diabetes, then extended the idea into influencer-led social content fronted by actors Vivek Dahiya and Sana Makbul.
| Brand | Zydus Lifesciences |
|---|---|
| Agency | TheSmallBigIdea |
| Talent | Ashish Vidyarthi, Vivek Dahiya, Sana Makbul |
| Channels | digital, social |
| Source | MediaNews4UMediaNews4U |
More from TheSmallBigIdea
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Glaxosmithkline Pharmaceuticals | Yeh Science Hai (shingles awareness)Purpose · 12 Aug 2024 | Purpose | TheSmallBigIdea | 12 Aug 2024 |
More from Zydus Lifesciences
| Campaign | Type | Agency | Date |
|---|---|---|---|
| The Easiest ExamPurpose · Oct 2024 | Purpose | – | Oct 2024 |