Shower With Benefits
A brand repositioning from 'caffeine-led' to 'experience-first' personal care, anchored by a film set in a hostel bathroom showing mCaffeine products shared shower-to-shower as a moment of self-care, announced by Co-founder & Chief Growth Officer Vaishali Gupta.
| Brand | mCaffeine |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital |
| Source | MediaNews4U |
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