mCaffeine
mCaffeine has 3 campaigns on record and no confirmed sponsorships yet.
3 of 3 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in mCaffeine's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Alia Bhatt | Past | 8 Jun 2023 | 8 Jun 2023 |
Campaigns
With the agency and talent where the trade press named them.
Rebrand · 5 Aug 2026
A brand repositioning from 'caffeine-led' to 'experience-first' personal care, anchored by a film set in a hostel bathroom showing mCaffeine products shared shower-to-shower as a moment of self-care, announced by Co-founder & Chief Growth Officer Vaishali Gupta.
Digital/social · 8 Jun 2023
A digital campaign fronted by Alia Bhatt for the Coffee Body Wash range, built around a quirky 'warning label' gag about the product's energising after-effects, delivered as two brand films.
Agency: Wondrlab. Talent: Alia Bhatt.
Digital/social · 24 Sep 2022
A branded-content campaign for the Coffee Face Wash skincare range created by Supari Studios, the branded-content vertical of Kulfi Collective.
Agency: Supari Studios.
Agencies
Credited on mCaffeine's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Wondrlab | 1 campaign | 8 Jun 2023 |
| Supari Studios | 1 campaign | 24 Sep 2022 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against personal & home care peers
Confirmed deals only. The full personal & home care leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| mCaffeine | 0 | 1 | 3 | – | 5 Aug 2026 |
| Hindustan Unilever | 7 | 4 | 13 | TV and streaming | 7 Aug 2026 |
| Procter & Gamble India | 1 | 3 | 11 | Film | 15 Jun 2026 |
| Mankind Pharma (Manforce, Prega News) | 7 | 2 | 9 | Kabaddi, hockey, tennis and more | 20 Jul 2026 |
| Haleon India (Sensodyne, ENO, Crocin) | 3 | 3 | 10 | Kabaddi, hockey, tennis and more | 14 Aug 2026 |
Where peers sponsor and mCaffeine doesn't
| Property | Peers on it |
|---|---|
| Zomaland by Zomato | Hindustan Unilever, Haleon India (Sensodyne, ENO, Crocin) |
| Bigg Boss 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Bigg Boss Hindi season 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Pushpa 2: The Rule | Hindustan Unilever |
| U Mumba | Mankind Pharma (Manforce, Prega News) |
| Punjab Kings | Mankind Pharma (Manforce, Prega News) |
| Jaipur Pink Panthers | Mankind Pharma (Manforce, Prega News) |
| Patna Pirates | Mankind Pharma (Manforce, Prega News) |
Questions people ask
Which agency works on mCaffeine's campaigns?
Credited on mCaffeine campaigns: Wondrlab (1 campaign, latest 8 Jun 2023); Supari Studios (1 campaign, latest 24 Sep 2022).
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One email when mCaffeine or a personal & home care rival signs a sponsorship, an ambassador or a campaign.
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