Parachute
Parachute sponsors 1 property, mostly film, and has 9 campaigns on record. 1 confirmed in 2026.
10 of 10 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Co-branded campaign · Film · 2024
A Pushpa 2 collaboration released under the name 'Hot as Fire' by the men's grooming brand.
Ambassadors
Talent named in Parachute's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Rukmini Maitra | Past | 5 Nov 2024 | 5 Nov 2024 |
| Ranveer Singh | Past | 5 Mar 2022 | 5 Mar 2022 |
Campaigns
With the agency and talent where the trade press named them.
Launch · 3 Aug 2026
The launch film for Parachute Advansed's new Protein Shampoo, using the recurring question 'Aisa Kya Hai?' as a curiosity device that reveals a woman's naturally healthy hair as the source of her everyday confidence, positioning the Aloe Vera and Coconut Milk formula around confidence rather than a beauty transformation.
Ad film · 5 Nov 2024
A Nihar Naturals TVC casting regular oiling as a fitness regime for hair, with actor Rukmini Maitra signed to carry the message to Bengali audiences.
Talent: Rukmini Maitra.
Digital/social · 4 Sep 2023
A World Beard Day digital film starring Hardik Banga that takes on campus recruiters who make bearded candidates shave before placement, arguing a beard belongs at work.
Talent: Hardik Banga.
Purpose · 17 Aug 2023
Saffola recruited 40 achievers under the age of 40 to follow a Roz Ka Healthy Step routine over eight weeks and publish the journey, as a push to get young Indians to eat better.
Ad film · 4 Jul 2023
A Set Wet film in which a young man who forgets his ID card on his first day at work styles his hair with the gel instead and walks in on confidence alone, pitching hairstyle as the first impression.
Show 4 more
Integrated campaign · 18 Jun 2023
Parachute Advansed Gold bought contextual interruptions inside Zee TV, ZEE5 and YouTube content to make the point that summer heat damages hair, timed to the viewing moment rather than sold as a standalone film.
Digital/social · 15 Jun 2023
A Pride Month digital campaign from the Livon serum brand about how people in the LGBTQIA+ community use their hair to express themselves, and a nudge for everyone else to do the same.
Ad film · 11 May 2023
A Hair & Care brand film in which Rubal Shekhawat plays a young woman whose hair is wrecked by pollution and heat, used to sell the oil as damage repair.
Talent: Rubal Shekhawat.
Ad film · 5 Mar 2022
A TVC for Set Wet built around its long-time motto 'Sada Sexy Raho', in which brand ambassador Ranveer Singh plays a dual role including a caveman avatar, aimed at Gen Z with a research-led insight that the generation prefers to do things its own way; launched alongside a packaging refresh.
Agency: Taproot Dentsu. Talent: Ranveer Singh.
2 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
None of these rows could be confirmed on their source yet.
2 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 26 Nov 2024
Parachute is linked (parachutehome.com) in the show notes of 1 episode on 2024-11-26, most recently 'GEMS: The Blueprint for Proving Your Concept with Parachute Home founder Ariel K'.
In-video ad read · Podcast · 16 Aug 2021
Parachute is promoted with a listener offer link (parachutehome.com) in the show notes of 1 episode on 2021-08-16, most recently 'Miracle Man | Head Over Heels | S3-E1'.
Agencies
Credited on Parachute's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Taproot Dentsu | 1 campaign | 5 Mar 2022 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Parachute | 1 | 1 | 9 | Film | 3 Aug 2026 |
| Godrej & Boyce (Appliances, Interio, Locks) | 5 | 4 | 14 | TV and streaming | 17 Aug 2026 |
| Pidilite (Fevicol) | 7 | 3 | 11 | Kabaddi, hockey, tennis and more | 25 Aug 2026 |
| Asian Paints | 5 | 7 | 13 | TV and streaming | 1 Sep 2026 |
| UltraTech Cement | 8 | 1 | 2 | Kabaddi, hockey, tennis and more | 2026 |
Where peers sponsor and Parachute doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), Asian Paints, UltraTech Cement |
| Kaun Banega Crorepati season 18 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), UltraTech Cement |
| Pro Kabaddi League | Pidilite (Fevicol), UltraTech Cement |
| Jawan | Godrej & Boyce (Appliances, Interio, Locks), Asian Paints |
| Jaipur Pink Panthers | Pidilite (Fevicol) |
| U Mumba | Pidilite (Fevicol) |
| Tamil Thalaivas | Asian Paints |
| Rajasthan Royals | UltraTech Cement |
Questions people ask
What does Parachute sponsor?
Parachute has 1 confirmed sponsorship property on record, mostly in film, including Pushpa 2: The Rule. The latest is dated 3 Aug 2026.
Which agency works on Parachute's campaigns?
Credited on Parachute campaigns: Taproot Dentsu (1 campaign, latest 5 Mar 2022).
Know when Parachute signs something new
One email when Parachute or a home & building rival signs a sponsorship, an ambassador or a campaign.
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