Parachute Advansed Protein Shampoo - Aisa Kya Hai?
The launch film for Parachute Advansed's new Protein Shampoo, using the recurring question 'Aisa Kya Hai?' as a curiosity device that reveals a woman's naturally healthy hair as the source of her everyday confidence, positioning the Aloe Vera and Coconut Milk formula around confidence rather than a beauty transformation.
| Brand | Parachute |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | Not named |
| Source | Campaign India |
More from Parachute
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Hair fitness with Rukmini MaitraAd film · 5 Nov 2024 | Ad film | – | 5 Nov 2024 |
| #BeardsAtWorkDigital/social · 4 Sep 2023 | Digital/social | – | 4 Sep 2023 |
| Saffola 40 Under 40Purpose · 17 Aug 2023 | Purpose | – | 17 Aug 2023 |
| #ApniHairstyleHiApniVibeHaiAd film · 4 Jul 2023 | Ad film | – | 4 Jul 2023 |
| #NoBaalBankaIntegrated campaign · 18 Jun 2023 | Integrated campaign | – | 18 Jun 2023 |
| #AllHairIsNotStraightDigital/social · 15 Jun 2023 | Digital/social | – | 15 Jun 2023 |
| Hair damage film with Rubal ShekhawatAd film · 11 May 2023 | Ad film | – | 11 May 2023 |
| Set Wet Sada Sexy Raho (prehistoric avatar)Ad film · 5 Mar 2022 | Ad film | Taproot Dentsu | 5 Mar 2022 |