Nothing
Nothing sponsors 1 property, mostly cricket, and has 2 campaigns on record. 3 confirmed in 2026.
4 of 5 rows confirmed on their sourceHow we check
See how Nothing compares with Lenovo / Motorola India and Philips India (Versuni, Preethi)A 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Kit / jersey · Team · 2026
Principal shirt sponsor for Royal Challengers Bengaluru in IPL 2026.
Shirt sponsor · Team · 2026
Front-of-shirt sponsor of Royal Challengers Bengaluru, 2026–present.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Nothing is on Techno Ruhez's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Ambassadors
Talent named in Nothing's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Zeenat Aman | Current | 8 Aug 2026 | 8 Aug 2026 |
| Siddhant Chaturvedi | Current | 8 Aug 2026 | 8 Aug 2026 |
| Rashmika Mandanna | Past | 17 Jul 2024 | 17 Jul 2024 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 8 Aug 2026
A retro-futurist brand film in which a machine tries and fails to decode what makes Zeenat Aman, Siddhant Chaturvedi and the hip-hop duo Seedhe Maut original; directed by Kshitij Kankaria, with Phone (4a), Phone (4b), Ear (Open) and Headphone (1) in frame and more creators to follow.
Talent: Zeenat Aman, Siddhant Chaturvedi, Seedhe Maut.
Launch · 17 Jul 2024
Kulfi Collective's launch of the CMF sub-brand: a global film on the design labs and an India film in which Rashmika Mandanna finds a CMF vending machine in the London tube and is whisked into the lab, plus some 500 social and digital assets.
Agency: Kulfi Collective. Talent: Rashmika Mandanna.
3 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
None of these rows could be confirmed on their source yet.
3 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Nothing is on Marques Brownlee's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Nothing is listed among Linus Tech Tips's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Nothing is on 88rising's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Agencies
Credited on Nothing's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Kulfi Collective | 1 campaign | 17 Jul 2024 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against consumer electronics peers
Confirmed deals only. The full consumer electronics leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Nothing | 1 | 3 | 2 | Cricket | 8 Aug 2026 |
| Lenovo / Motorola India | 4 | 5 | 12 | Culture, arts and literature | 21 Aug 2026 |
| Philips India (Versuni, Preethi) | 4 | 6 | 16 | TV and streaming | 17 Aug 2026 |
| Intel India | 5 | 4 | 2 | Business, tech and industry | 2026 |
| One Glint | 4 | 3 | 0 | Running and fitness | 2026 |
Where peers sponsor and Nothing doesn't
| Property | Peers on it |
|---|---|
| LEAP | Lenovo / Motorola India, Intel India |
| Comic Con India | Lenovo / Motorola India, Intel India |
| Bengaluru Tech Summit | Philips India (Versuni, Preethi), Intel India |
| Lollapalooza India | Lenovo / Motorola India, Intel India |
| India Mobile Congress | Intel India |
| Tata Mumbai Marathon | One Glint |
| TCS World 10K Bengaluru | One Glint |
| Vedanta Delhi Half Marathon | One Glint |
Questions people ask
What does Nothing sponsor?
Nothing has 1 confirmed sponsorship property on record, mostly in cricket, including Royal Challengers Bengaluru. The latest is dated 8 Aug 2026.
Who are Nothing's brand ambassadors in 2026?
Campaigns since April 2025 feature Zeenat Aman, Siddhant Chaturvedi. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Nothing's campaigns?
Credited on Nothing campaigns: Kulfi Collective (1 campaign, latest 17 Jul 2024).
Does Nothing sponsor cricket?
Yes. Nothing has 2 confirmed cricket deals on record.
Know when Nothing signs something new
One email when Nothing or a consumer electronics rival signs a sponsorship, an ambassador or a campaign.
Work at Nothing? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.