RoohAfza. A Timeless Classic
Innocean India's film casts the century-old sharbat as a constant across generations rather than a rediscovered trend, aimed at pulling Gen Z first-timers to the 'Drink of India'; rolled out on television and digital.
| Brand | Hamdard India (Rooh Afza) |
|---|---|
| Agency | Innocean India |
| Talent | Not named |
| Channels | TV, digital |
| Source | MediaNews4U |
More from Innocean India
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Hyundai India | Creta 2024 launch filmLaunch · 29 Feb 2024 | Launch | Innocean India | 29 Feb 2024 |
| Valvoline | #2000kmZyadaKaVaadaAd film · 29 Mar 2023 | Ad film | Innocean Worldwide India | 29 Mar 2023 |
| Hyundai India | Alcazar name-reveal OOH teaserExperiential · 12 Mar 2021 | Experiential | Innocean Worldwide India | 12 Mar 2021 |
More from Hamdard India (Rooh Afza)
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Safi 'wellness from within' campaignIntegrated campaign · 29 Aug 2026 | Integrated campaign | – | 29 Aug 2026 |
| Safi digital-first relaunchIntegrated campaign · 27 Aug 2026 | Integrated campaign | – | 27 Aug 2026 |
| Holistic HealingPurpose · 11 Apr 2026 | Purpose | – | 11 Apr 2026 |
| Roghan Badam Shirin 'glow with confidence' filmsAd film · 5 Dec 2022 | Ad film | Dentsu | 5 Dec 2022 |
| Sardi Ko Kare Knock OutAd film · 26 Nov 2022 | Ad film | Dentsu | 26 Nov 2022 |
| Safi Har Ghar Ka Skin SpecialistAd film · 29 Aug 2022 | Ad film | Dentsu | 29 Aug 2022 |
| Sehat Hai To Watan Hai (second leg)Purpose · 25 Feb 2022 | Purpose | – | 25 Feb 2022 |
| #GhulkeJiyoAd film · 27 Apr 2018 | Ad film | FCB Ulka | 27 Apr 2018 |