Live It Large - Generation Large
A pan-India campaign built on the line 'bus large chalta hai', bringing six figures from cricket, film and music together to argue that success no longer follows one path. Rolled out across TV, digital, print and outdoor.
| Brand | Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) |
|---|---|
| Agency | Not named |
| Talent | Rohit Sharma, Jasprit Bumrah, Badshah, Sidharth Malhotra, Naga Chaitanya |
| Channels | TV, digital, print, OOH |
| Source | MediaNews4U |
More from Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue)
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| #RSCodeSports · 7 Mar 2026 | Sports | FCB Neo | 7 Mar 2026 |
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