25 years hyperlocal anniversary campaign
For its 25th year the insurer ran an outdoor-led campaign across twelve cities built on the line 'We have been protecting [city residents] since...', with each site referencing a local landmark or memory, from parks to IT parks. Admatazz created it and social amplified it.
| Brand | Tata AIA Life Insurance |
|---|---|
| Agency | Admatazz |
| Talent | Not named |
| Channels | OOH, social, digital |
| Source | MediaNews4U |
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