Rooh Afza
Rooh Afza has 2 campaigns on record and no confirmed sponsorships yet.
2 of 2 rows on this page confirmed on their sourceHow we check
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More from Hamdard India
Rooh Afza is a Hamdard India brand. The company and its other brands, each on its own page with its own deals.
| Brand | Properties | 2026 deals | Campaigns | Latest |
|---|---|---|---|---|
| Hamdard India · company, all its brands | 1 | 4 | 9 | 2025 |
| Safi | 0 | 2 | 3 | Undated |
| Joshina | 0 | 0 | 1 | Undated |
| Roghan Badam Shirin | 0 | 0 | 1 | Undated |
Ads running in India
None found in India on 6 Nov 2026.
Campaigns
With the agency and talent where the trade press named them.
Ad film · 3 Mar 2026
Innocean India's film casts the century-old sharbat as a constant across generations rather than a rediscovered trend, aimed at pulling Gen Z first-timers to the 'Drink of India'; rolled out on television and digital.
Agency: Innocean India.
Ad film · 27 Apr 2018
Landmark: FCB Ulka's 90-second montage TVC used Rooh Afza's habit of mixing into everything as a metaphor for unity in diversity, set to 'zara ghulke zara milke, ye hai India meri jaan', to make the 111-year-old drink relevant to millennials.
Agency: FCB Ulka.
Agencies
Credited on Rooh Afza's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Innocean India | 1 campaign | 3 Mar 2026 |
| FCB Ulka | 1 campaign | 27 Apr 2018 |
Questions people ask
Which agency works on Rooh Afza's campaigns?
Credited on Rooh Afza campaigns: Innocean India (1 campaign, latest 3 Mar 2026); FCB Ulka (1 campaign, latest 27 Apr 2018).
Know when Rooh Afza signs something new
One email when Rooh Afza or a beverages rival signs a sponsorship, an ambassador or a campaign.
Work at Rooh Afza? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From monumentum.in/brand/rooh-afza, by C4E. Every row is dated, links its public source and shows what our check found; how we check: monumentum.in/how-we-check.