Week of 19 Jan 2026
2 sponsorships and 16 campaigns dated this week, confirmed rows only.
India
2 sponsorships
Integrated segment · TV show · 20 Jan 2026
JioHotstar's 'Shop The Look' surface on Splitsvilla season 16: outfits worn by female contestants appear under the video player and viewers complete selection, payment and address confirmation without leaving the app - the first full purchase journey embedded in an Indian reality-show stream.
Licensing · TV show · 20 Jan 2026
A Splitsvilla-linked NEWME clothing collection released progressively alongside episodes, drawing on outfits worn on the show.
13 campaigns
Sponsorship activation · 19 Jan 2026
The first chapter of Budweiser 0.0's ICC partnership, for the Men's T20 World Cup 2026: a fan-first film plus a 360 plan of media takeovers, limited-edition packs, fan screenings and cultural experiences built on the idea that cricket belongs to its fans.
Integrated campaign · 19 Jan 2026
Brand campaign that sharpens the 'For Every You, there's a BMW' route into matchmaking: the customer does not choose a BMW so much as recognise the one that reflects them. Ran across print, digital and out-of-home and was set up as the umbrella for BMW India's product, service and experience communication through mid-2026.
Ad film · 20 Jan 2026
A film fronted by cricketer Smriti Mandhana that frames healthy eating as a disciplined, repeated choice rather than a New Year resolution, tied to the launch of Zomato's in-app Healthy Mode nutrition filters.
Talent: Smriti Mandhana.
Ad film · 21 Jan 2026
SBI Life cast Rishabh Pant and Ravindra Jadeja as two sides of an argument every buyer already has in their head, one pushing instinct and ambition, the other preparedness. Two films follow a woman taking up wrestling and a man moving into women's rights law, with insurance framed as the thing that lets the choice happen. Television and connected TV carried the campaign, backed by OTT, cinema and outdoor.
Talent: Rishabh Pant, Ravindra Jadeja.
Digital/social · 21 Jan 2026
BharatPe posted a run of cryptic teaser messages across X, Instagram and Meta hinting at a move tied to 2026's cricket World Cup calendar, joining a wider wave of brands building anticipation with athlete-led, digital-first content ahead of the tournaments.
Ad film · 21 Jan 2026
A TV campaign for Alpenliebe Gold using a fourth-wall storytelling format, built around the line 'Alpenliebe Kholo, Meetha Bolo'. Media handled by WPP Media.
Purpose · 22 Jan 2026
A brand campaign reinforcing the role of values and financial planning in shaping a family's, and specifically children's, future.
Ad film · 22 Jan 2026
A film that travels across everyday Indian life reimagined through clothes, from children at play to crowded train commutes to factory work, arguing that every kind of stain is a marker of how Indians live and that Ghadi understands all of them.
Rebrand · 23 Jan 2026
AMFI ran a competitive pitch and handed the mainline creative mandate for its long-running investor-awareness platform to Concept Communications, briefing a refresh aimed at younger investors and at emerging and underserved markets.
Agency: Concept Communications.
Ad film · 24 Jan 2026
Anniversary film by TBWA following a father and son through driving lessons, a family business, a health emergency and the son becoming a father himself, with the insurer as the constant in every chapter. Line: 'With you like family, with you always.'
Agency: TBWA\India.
Ad film · 24 Jan 2026
KFC India's campaign for its Dunked sauce range starred comedian Vir Das playing an exaggerated version of himself, using humour-led 'dry life' scenarios to position KFC's sauces (including Fiery Texas BBQ) as the antidote to monotony.
Talent: Vir Das.
Digital/social · 24 Jan 2026
Launch film with matchmaker Sima Taparia arguing that couples should talk about medical history, fitness and health insurance before marriage, positioning the policy as a mutual promise. Released on the insurer's social and digital channels with a national print ad carrying a QR code.
Talent: Sima Taparia.
Digital/social · 24 Jan 2026
Rashmika Mandanna shows off the symmetrical designs of EcoLink's BLDC ceiling fans in a social-led campaign from Hashtag Orange that argues a fan can be a style statement rather than a fixture nobody looks at.
Agency: Hashtag Orange. Talent: Rashmika Mandanna.
Gulf
3 campaigns
Purpose · 19 Jan 2026
A walking initiative that converted participants' steps into funded care. Around 20,000 participants logged more than 3 billion steps, which the insurer turned into treatment and rehabilitation, psychological support for cancer patients and educational support for people with disabilities.
Other · 21 Jan 2026
A prize-draw campaign running off everyday banking behaviour, with gold as the reward and several routes to enter. DIB positioned it as a continuation of its reward-led run alongside the Dream Bigger campaign, the Fiesta 50 Golden Jubilee campaign and the relaunched DIB XTRA salary transfer proposition.
Rebrand · 25 Jan 2026
Chairman Abdullah Saleh Kamel launched a redesigned Okaz digital platform alongside a new Saudi Gazette website, presented as a rebuild of both mastheads on the technical and editorial side rather than a routine refresh.