Mutual Funds Sahi Hai
Mutual Funds Sahi Hai sponsors 2 properties, mostly tv and streaming, then kabaddi, hockey, tennis and more, and has 3 campaigns on record. 3 confirmed in 2026.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a associate sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Associate · Event · 2026
Listed under "Associate Sponsors".
Campaigns
With the agency and talent where the trade press named them.
Rebrand · 23 Jan 2026
AMFI ran a competitive pitch and handed the mainline creative mandate for its long-running investor-awareness platform to Concept Communications, briefing a refresh aimed at younger investors and at emerging and underserved markets.
Agency: Concept Communications.
Purpose · 29 Nov 2024
A one-take film in which Bharat, a personified voice of the country, delivers a manifesto about telling a real investment from a scam. It launched during World Investor Week 2024, ran in Hindi, Telugu and Tamil with audio cutdowns, and pointed to a pledge page at mutualfundssahihai.com/bfp.
Agency: Mirum.
Integrated campaign · 14 May 2024
A push for debt mutual funds after the 2023 Budget removed their tax break, arguing that fixed-income funds beat conventional debt products on diversification and partial redemption. AMFI set out to repeat what the original Sahi Hai work did for equity funds.
Agencies
Credited on Mutual Funds Sahi Hai's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Concept Communications | 1 campaign | 23 Jan 2026 |
| Mirum India | 1 campaign | 29 Nov 2024 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Mutual Funds Sahi Hai | 2 | 3 | 3 | TV and streaming | 23 Jan 2026 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and Mutual Funds Sahi Hai doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | SBI, HSBC India |
| Antaragni | IDFC FIRST Bank, SBI |
| International Film Festival of India (IFFI), Goa | SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Kaun Banega Crorepati season 17 | SBI |
Questions people ask
What does Mutual Funds Sahi Hai sponsor?
Mutual Funds Sahi Hai has 2 confirmed sponsorship properties on record, mostly in tv and streaming, then kabaddi, hockey, tennis and more, including Kaun Banega Crorepati season 18, Prime Volleyball League. The latest is dated 23 Jan 2026.
Which agency works on Mutual Funds Sahi Hai's campaigns?
Credited on Mutual Funds Sahi Hai campaigns: Concept Communications (1 campaign, latest 23 Jan 2026); Mirum India (1 campaign, latest 29 Nov 2024).
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