In the Hands of Fans
The first chapter of Budweiser 0.0's ICC partnership, for the Men's T20 World Cup 2026: a fan-first film plus a 360 plan of media takeovers, limited-edition packs, fan screenings and cultural experiences built on the idea that cricket belongs to its fans.
| Brand | AB InBev India (Budweiser) |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, on-ground |
| Source | The Tribune |
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