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RebrandIndia23 Jan 2026

Mutual Funds Sahi Hai creative refresh under Concept Communications

AMFI ran a competitive pitch and handed the mainline creative mandate for its long-running investor-awareness platform to Concept Communications, briefing a refresh aimed at younger investors and at emerging and underserved markets.

BrandMutual Funds Sahi Hai
AgencyConcept Communications
TalentNot named
ChannelsTV, digital
Sourceexchange4media

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