CarDekho
CarDekho sponsors 1 property, mostly business, tech and industry, and has 2 campaigns on record. 1 confirmed in 2026.
2 of 3 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2025
Unicorn Silver Partner at the event; wording as printed on the official partner page.
Ambassadors
Talent named in CarDekho's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Akshay Kumar | Current | 15 Jan 2026 | 15 Jan 2026 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 15 Jan 2026
A CarDekho ad film featuring Bollywood actor Akshay Kumar helping fulfil his on-screen daughter's dream of owning her first car, tying the platform to a father-daughter emotional moment around car buying.
Talent: Akshay Kumar.
Integrated campaign · 9 Jan 2023
A brand campaign for CarDekho Group built around the Hindi tagline 'Badhte India Ka Bharosa' (the trust of a growing India), positioning the platform as buyers' trusted partner for car purchase decisions.
Marketing leadership
As reported in the trade press, with the date and the article.
Against automotive peers
Confirmed deals only. The full automotive leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| CarDekho | 1 | 1 | 2 | Business, tech and industry | 15 Jan 2026 |
| Maruti Suzuki | 12 | 7 | 3 | Culture, arts and literature | 2026 |
| Hyundai India | 4 | 5 | 7 | Film | 12 Jun 2026 |
| Hero MotoCorp | 12 | 7 | 10 | Running and fitness | 2027 |
| Royal Enfield | 5 | 4 | 11 | Motorsport | 2 Sep 2026 |
Where peers sponsor and CarDekho doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Maruti Suzuki, Hero MotoCorp |
| Jaipur Literature Festival | Maruti Suzuki, Hero MotoCorp |
| Comic Con India | Maruti Suzuki |
| Serendipity Arts Festival | Royal Enfield |
| Filmfare Awards | Hyundai India |
| Dharamshala International Film Festival | Royal Enfield |
| Kaun Banega Crorepati season 18 | Maruti Suzuki |
| Dubai Desert Classic | Hero MotoCorp |
Questions people ask
What does CarDekho sponsor?
CarDekho has 1 confirmed sponsorship property on record, mostly in business, tech and industry, including Startup Mahakumbh. The latest is dated 15 Jan 2026.
Who are CarDekho's brand ambassadors in 2026?
Campaigns since April 2025 feature Akshay Kumar. This comes from campaign credits in the trade press, not from endorsement contracts.
Know when CarDekho signs something new
One email when CarDekho or an automotive rival signs a sponsorship, an ambassador or a campaign.
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