Pehnoge Toh Bachoge (#WearItDontCarryIt)
A 60-second film set in Mumbai traffic showing riders who carry their helmets on handlebars and arms rather than wearing them, until a crash leaves an unworn helmet spinning in the air. The line 'wearing a helmet saves lives, carrying one doesn't' pushes usage over ownership.
| Brand | Vega Helmets |
|---|---|
| Agency | Scratchpad |
| Talent | Not named |
| Channels | social |
| Source | MediaNews4U |
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| Vega Helmets | Iss April Fool's… hero bano, zero nahi (#OnlyFoolsSkipHelmets)Digital/social · 1 Apr 2026 | Digital/social | Scratchpad | 1 Apr 2026 |
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| Campaign | Type | Agency | Date |
|---|---|---|---|
| Iss April Fool's… hero bano, zero nahi (#OnlyFoolsSkipHelmets)Digital/social · 1 Apr 2026 | Digital/social | Scratchpad | 1 Apr 2026 |