With You for the Long Run marathon sponsorships
Long-running global sports-sponsorship platform anchoring TCS's B2B brand in the emotion of marathon running. TCS sponsors 14 marquee marathons across 11 countries, including the Mumbai, London, New York City and Sydney marathons, tied to its brand promise 'With you for the long run.'
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| Campaign | Type | Agency | Date |
|---|---|---|---|
| Building on Belief rebrandRebrand · 2021 | Rebrand | – | 2021 |