Ather
Ather sponsors 1 property, mostly cricket, and has 2 campaigns on record. 1 confirmed in 2026.
2 of 5 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Shirt sponsor · Team · 2022
Front-of-shirt sponsor of Gujarat Titans, 2022–2024.
2 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Ather is listed among MR. INDIAN HACKER's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Ather is listed among Crazy XYZ's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Campaigns
With the agency and talent where the trade press named them.
Ad film · 12 Jan 2026
Brand campaign focused on making everyday riding effortless, positioning Ather scooters around ease of use for daily commuting rather than performance specs.
Digital/social · 17 May 2025
Campaign celebrating the Rizta family electric scooter's run across India's leading auto and design award platforms, framing the model as the segment's top scorer.
Marketing leadership
As reported in the trade press, with the date and the article.
Against automotive peers
Confirmed deals only. The full automotive leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Ather | 1 | 1 | 2 | Cricket | 12 Jan 2026 |
| Maruti Suzuki | 12 | 7 | 3 | Culture, arts and literature | 2026 |
| Hyundai India | 4 | 5 | 7 | Film | 12 Jun 2026 |
| Hero MotoCorp | 12 | 7 | 10 | Running and fitness | 2027 |
| Royal Enfield | 5 | 4 | 11 | Motorsport | 2 Sep 2026 |
Where peers sponsor and Ather doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Maruti Suzuki, Hero MotoCorp |
| Jaipur Literature Festival | Maruti Suzuki, Hero MotoCorp |
| Comic Con India | Maruti Suzuki |
| Serendipity Arts Festival | Royal Enfield |
| Filmfare Awards | Hyundai India |
| Dharamshala International Film Festival | Royal Enfield |
| Kaun Banega Crorepati season 18 | Maruti Suzuki |
| Dubai Desert Classic | Hero MotoCorp |
Questions people ask
What does Ather sponsor?
Ather has 1 confirmed sponsorship property on record, mostly in cricket, including Gujarat Titans. The latest is dated 12 Jan 2026.
Does Ather sponsor cricket?
Yes. Ather has 1 confirmed cricket deal on record.
Know when Ather signs something new
One email when Ather or an automotive rival signs a sponsorship, an ambassador or a campaign.
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