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AgencyIndia

Talented

Named on 22 campaigns for 17 brands on BrandMap.

Clients

Brands this agency is named with, most work first.

Campaigns

Newest first, with what our re-check found on each source.

Regional · 25 Aug 2026

Milk Bikis printed words from three Thirukkural couplets across the biscuits themselves, randomised between packs, so children in Tamil Nadu have to collect and arrange them to complete a verse. Built with the agency Talented around themes of friendship, learning and perseverance.

Agency: Talented.

Experiential · 23 Aug 2026

An out-of-home campaign that puts its message on the reverse side of billboards across five cities (Ahmedabad, Kolkata, Bengaluru, Chennai, Hyderabad), pairing the line 'We've Got Your Back' with claims-support statistics such as a claim settled every eight seconds.

Agency: Talented.

Sports · 12 Jun 2026

A nationwide campaign with Unite8 Sports ahead of the FIFA World Cup 2026, built around a brand film from creative agency Talented (with mktgstack, produced by First December Films, directed by Atul Kattukara) showing football fever spreading through Indian homes, workplaces and streets, backed by a digital rollout across Connected TV, sports apps and food-delivery placements.

Agency: Talented.

Integrated campaign · 28 Mar 2026

Year-long slow-beauty platform that recasts luxury as time and ritual, opening with a film about a mother-in-law and daughter-in-law conceived with Talented and directed by Kopal Naithani of Superfly Films. Rolling out across digital, retail and brand activations through the year.

Agency: Talented.

Ad film · 20 Feb 2026

Coca-Cola brought back its old jeera-flavoured drink with a film that reworks an R. D. Burman track into a chant around the word jeera, shot in everyday street settings and directed by Abhijit Sudhakar of ZigZag Films.

Agency: Talented.

Launch · 13 Jan 2026

A vertical-first film and billboards across Chennai and other cities styled grandmaster Rameshbabu Praggnanandhaa as a fashion figure in Madras checks, posed beside the Duo mascot, to sell the new chess course. Created by Talented; directed by the duo Akimbo (M G Bopanna and Mandakini).

Agency: Talented. Talent: Rameshbabu Praggnanandhaa.

Digital/social · 5 Nov 2025 · Reported value 40 lakh

Three scroll-native films from Talented that parody India's surrogate-ad format, turning gameplay items into fake FMCG-style products, with a mock storefront at trybgmi.com full of Easter eggs; the first film reached 40 lakh views in a day. Directed by Mandakini and Bopanna.

Agency: Talented.

Integrated campaign · 22 Oct 2025

A 147th-anniversary brand campaign that asks who writes the news you read and hear. It opened with a 'Find The Story' print ad and ad films made by Rooted Films, then spread to OOH one-liners in major cities and a radio series. Created with Talented.

Agency: Talented.

Show 14 more

Purpose · 5 Sep 2025

The fifth film in Urban Company's 'Dignity of Labour' series, 'Chhote Sapne?', reframed its service professionals as micro-entrepreneurs, challenging the class bias that keeps their work from being seen as real business the way white-collar hustle is.

Agency: Talented.

Ad film · 25 Jul 2025

BigBasket cast sisters Karisma and Kareena Kapoor together on screen for the first time, in three short ad films built from callbacks to their earlier movies, using their nostalgia appeal to push the message that BigBasket now delivers groceries in 10 minutes.

Agency: Talented. Talent: Karisma Kapoor, Kareena Kapoor.

Regional · 18 Jul 2025

A Tamil Nadu Day campaign built on the local habit of biting Milk Bikis biscuits into shapes, recreating the state's cultural icons and landmarks across 80 pincode-targeted billboards in 19 districts, district-specific print creatives and a stop-motion film.

Agency: Talented.

Purpose · 5 Jun 2025

For Environment Day, BigBasket turned bus shelters in Hyderabad, Bengaluru and Delhi into living garden billboards quantifying the carbon savings from its EV delivery fleet, an OOH sustainability push built with agency Talented.

Agency: Talented.

Digital/social · 14 Mar 2025

A World Sleep Day promo fronted by co-founder Chaitanya Ramalingegowda that positions Wakefit as the rival to Netflix and other streamers, citing the brand's Great Indian Sleep Scorecard 2025 data on binge-watching and insomnia, with up to 55% off on mattresses. A brainchild of creative agency Talented and its social arm The New Thing.

Agency: Talented. Talent: Chaitanya Ramalingegowda.

Ad film · 11 Mar 2025

Dialogue-free films by Talented marking live Caller ID finally working on iPhone, with Deepak Tijori and Sheeba Chaddha dancing off the relief of knowing who is calling. Body language, music and choreography carry the whole idea in place of a script.

Agency: Talented. Talent: Deepak Tijori, Sheeba Chaddha.

Purpose · 7 Mar 2025

A special-edition Marie Gold pack reshaped both the biscuit and packaging to mirror the exact dimensions and hit points of Paralympian Avani Lekhara's gold-medal-winning shots at Paris 2024, the brand's first redesign of its biscuit itself, launched with a film and pushed onto quick commerce.

Agency: Talented. Talent: Avani Lekhara.

Experiential · 29 Sep 2024

Meesho took over Paytm's merchant soundboxes at retail counters nationwide to announce its festive sale, using the devices' audio alerts in over 11 Indian languages to reach small vendors and their customers.

Agency: Talented.

Festive · 9 Sep 2024

Meesho's annual festive-sale campaign starred Kapil Sharma and Tamannaah Bhatia across five ads spanning ethnic fashion, jewellery, electronics and home categories, built around the tagline 'Aise Kaise' capturing the surprised delight of scoring a great deal.

Agency: Talented. Talent: Kapil Sharma, Tamannaah Bhatia.

Ad film · 8 Apr 2024

A four-film IPL-season campaign starring Jackie Shroff, Prabhu Deva and Shankar Mahadevan (plus a fourth film with two cricketers) shot without showing the celebrities' faces, positioning MakeMyTrip itself as the real 'Asli Star' by spotlighting its hotel and homestay offerings through each star's distinct persona.

Agency: Talented. Talent: Jackie Shroff, Prabhu Deva, Shankar Mahadevan.

HomeLane→Bas Ghar Sajayenge

Ad film · 26 Feb 2024

A two-part ad series created with agency Talented that takes the metaphor of 'decorating a home' literally, showing both the beautiful and the messy, unglamorous sides of a home-interiors project; fronted by MS Dhoni.

Agency: Talented. Talent: MS Dhoni.

Launch · 4 May 2023

A launch campaign for a new Bombae razor fronted by Alaya F and conceptualised by Talented, extending the brand's women's hair-removal line.

Agency: Talented. Talent: Alaya F.

Ad film · 14 Sep 2022

A film for the FuzzOff trimmer that showed real underarm and pubic hair rather than the airbrushed limbs the hair-removal category runs on, arguing that how a woman removes hair is her own choice and that the pain sold with waxing and threading is not the price of entry. Conceptualised by Talented.

Agency: Talented.

Integrated campaign · 25 May 2022

Six startup founders talk on camera about the month-end grind of salary runs, PF and compliance paperwork, to sell RazorpayX Payroll to other founders. Phase one was a 60-second film with Shashank Mehta of The Whole Truth Foods; phase two ran in print across 11 cities including Bengaluru, Mumbai, Delhi, Chennai and Hyderabad. The founders shot their parts on goodwill.

Agency: Talented. Talent: Shashank Mehta, Ankur Warikoo, Ragini Das, Awais Ahmed, Sanskriti Dawle, Siddharth Maheshwari.

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