Now Streaming vs Now Sleeping
A World Sleep Day promo fronted by co-founder Chaitanya Ramalingegowda that positions Wakefit as the rival to Netflix and other streamers, citing the brand's Great Indian Sleep Scorecard 2025 data on binge-watching and insomnia, with up to 55% off on mattresses. A brainchild of creative agency Talented and its social arm The New Thing.
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More from Wakefit
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Dhamki SquadDigital/social · 16 Mar 2026 | Digital/social | – | 16 Mar 2026 |
| Sunday Morning Love You reactive ad (L&T workweek row)Digital/social · 13 Jan 2025 | Digital/social | – | 13 Jan 2025 |