RazorpayX Payroll founders campaign
Six startup founders talk on camera about the month-end grind of salary runs, PF and compliance paperwork, to sell RazorpayX Payroll to other founders. Phase one was a 60-second film with Shashank Mehta of The Whole Truth Foods; phase two ran in print across 11 cities including Bengaluru, Mumbai, Delhi, Chennai and Hyderabad. The founders shot their parts on goodwill.
| Brand | Razorpay |
|---|---|
| Agency | Talented |
| Talent | Shashank Mehta, Ankur Warikoo, Ragini Das, Awais Ahmed, Sanskriti Dawle, Siddharth Maheshwari |
| Channels | digital, print |
| Source | Social Samosa |
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