ZEE5
ZEE5 sponsors 1 property, mostly cricket, and has 5 campaigns on record. 4 confirmed in 2026.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Broadcast · Event · 2026
Listed under "Broadcast Partner"; the logo links to zee5.com.
Ambassadors
Talent named in ZEE5's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Radhika Apte | Current | 2 Jan 2026 | 2 Jan 2026 |
| Amol Parashar | Past | 21 Mar 2022 | 21 Mar 2022 |
| Sara Ali Khan | Past | 21 Mar 2022 | 21 Mar 2022 |
Campaigns
With the agency and talent where the trade press named them.
Sports · 12 Jun 2026
A nationwide campaign with Unite8 Sports ahead of the FIFA World Cup 2026, built around a brand film from creative agency Talented (with mktgstack, produced by First December Films, directed by Atul Kattukara) showing football fever spreading through Indian homes, workplaces and streets, backed by a digital rollout across Connected TV, sports apps and food-delivery placements.
Agency: Talented.
Integrated campaign · 2 Jan 2026
An integrated, multi-touchpoint launch campaign for ZEE5 original thriller Saali Mohabbat: a five-day Ferns N Petals collaboration where every FNP order nationwide carried a personalised note from star Radhika Apte and a QR code to the film, a micro-influencer 'black rose' activation, a temporary Saali Mohabbat-themed ZEE5 logo, a staged public couple-argument stunt, and creator collaborations, together reaching over 12 million people.
Talent: Radhika Apte.
Integrated campaign · 2 Jan 2026
ZEE5 built a multi-touchpoint campaign around its hit thriller Saali Mohabbat, combining digital storytelling, influencer engagement and on-ground moments, plus a Ferns N Petals tie-in that themed flower orders to the show's story.
Festive · 18 Aug 2023
A five-day Independence Day campaign from 11 August 2023 that opened 76 premium subscription titles to free viewing across Hindi, Tamil, Telugu, Bengali, Punjabi, Kannada, Marathi and Malayalam, alongside a hundred-rupee cut on the annual plan. It was pitched at the platform's ad-supported audience.
Ad film · 21 Mar 2022
Sara Ali Khan and Amol Parashar front the second edition of ZEE5's 'Dekhtey Reh Jaogey' ad film, built around viewers' FOMO over the platform's constantly refreshed library of films and shows.
Talent: Sara Ali Khan, Amol Parashar.
Agencies
Credited on ZEE5's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Talented | 1 campaign | 12 Jun 2026 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against media & entertainment peers
Confirmed deals only. The full media & entertainment leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| ZEE5 | 1 | 4 | 5 | Cricket | 12 Jun 2026 |
| Star Sports | 11 | 11 | 7 | Cricket | 14 Aug 2026 |
| The Times of India | 8 | 8 | 11 | Running and fitness | 18 May 2026 |
| Crunchyroll | 2 | 5 | 0 | Culture, arts and literature | 2026 |
| Mirchi | 6 | 8 | 0 | Culture, arts and literature | 2026 |
Where peers sponsor and ZEE5 doesn't
| Property | Peers on it |
|---|---|
| Goafest | Star Sports, The Times of India |
| Comic Con India | Crunchyroll, Mirchi |
| Filmfare Awards | Star Sports, Mirchi |
| Tata Mumbai Marathon | The Times of India, Mirchi |
| TCS World 10K Bengaluru | The Times of India, Mirchi |
| Vedanta Delhi Half Marathon | The Times of India, Mirchi |
| Battlegrounds Mobile India Masters Series | Star Sports, Crunchyroll |
| International Film Festival of India (IFFI), Goa | Star Sports |
Questions people ask
What does ZEE5 sponsor?
ZEE5 has 1 confirmed sponsorship property on record, mostly in cricket, including DP World ILT20. The latest is dated 12 Jun 2026.
Who are ZEE5's brand ambassadors in 2026?
Campaigns since April 2025 feature Radhika Apte. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on ZEE5's campaigns?
Credited on ZEE5 campaigns: Talented (1 campaign, latest 12 Jun 2026).
Does ZEE5 sponsor cricket?
Yes. ZEE5 has 1 confirmed cricket deal on record.
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