SPAM 2.0 fraud-link OOH campaign
OOH campaign built around Airtel's real-time fraud-link-blocking network technology, using contextual, hyperlocal messaging on billboards, parking barricades, transit ads and metro announcements across metro cities, framed as a public-safety commitment rather than pure advertising.
| Brand | Airtel |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | OOH |
| Source | MediaNews4U |
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