#BerokZindagi (2022 edition, #InhalersHainSahi song film)
The latest phase of Cipla's long-running #BerokZindagi asthma and inhaler-awareness platform, built around an #InhalersHainSahi song about a girl overcoming asthma to become a dancer, aimed at busting myths about inhaler therapy. The song was written by Amitabh Bhattacharya and composed and sung by Amit Trivedi with Nikhita Gandhi.
| Brand | Cipla |
|---|---|
| Agency | Schbang |
| Talent | Amit Trivedi, Nikhita Gandhi |
| Channels | digital, social |
| Source | Exchange4Media |
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