The Girl In Red Lipstick
A World Cancer Day film built on the true story of Anchal Sharma, who wore red lipstick through chemotherapy as a way of keeping her spirits up and lifting other patients. Ran under the line #SilenceCancerNotTheFight and positioned Netmeds as a supplier of genuine oncology medicines.
| Brand | Netmeds |
|---|---|
| Agency | Grey India |
| Talent | Anchal Sharma |
| Channels | digital, social |
| Source | Campaign Brief Asia |
More from Grey India
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Baidyanath Rhuma Oil | Sahi Vidhi, Behtar ImmunityIntegrated campaign · 16 Nov 2021 | Integrated campaign | Grey Group India | 16 Nov 2021 |
| Britannia | Treat Stix moonwalk filmAd film · 3 Oct 2021 | Ad film | Grey India | 3 Oct 2021 |
| Haleon India (Sensodyne, ENO, Crocin) | Not a moment to lose (Crocin Advance)Ad film · 13 Jan 2017 | Ad film | Grey Group India | 13 Jan 2017 |