Khushiyon Ka Credit Card
A brand film urging customers to adopt a positive outlook and spend on the happiness of people they love, aimed at millennials and new-age progressive women aged 22-50. It continued two 2020 SBI Card campaigns, 'Ghar Mein Khushiyaan' and 'Contactless Connections'. Landmark exception: the only creative campaign found for SBI Card this sweep.
| Brand | SBI |
|---|---|
| Agency | Leo Burnett India |
| Talent | Not named |
| Channels | TV, OTT, digital |
| Source | MediaNews4U |
More from Leo Burnett India
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Flipkart | Fashion and home discovery TVCsIntegrated campaign · 17 Mar 2026 | Integrated campaign | Leo Burnett | 17 Mar 2026 |
| Shriram Life Insurance | Zaroorat Jaisi, Policy VaisiAd film · 6 Dec 2025 | Ad film | Leo Burnett | 6 Dec 2025 |
| PepsiCo India (incl. bottler Varun Beverages) | Energy ka bas ek kingAd film · 21 Oct 2025 | Ad film | Leo Burnett India | 21 Oct 2025 |
| Acko | Car ka Action HeroAd film · 10 Sep 2025 | Ad film | Leo Burnett | 10 Sep 2025 |
| Ikea | Cook Up Some MagicFestive · 5 Sep 2025 | Festive | Leo Burnett India | 5 Sep 2025 |
| MakeMyTrip | Bass! Bus Karo, redBus KaroIntegrated campaign · 23 May 2025 | Integrated campaign | Leo Burnett | 23 May 2025 |
| Birla Opus | Naye Zamane Ka Naya PaintIntegrated campaign · 11 Oct 2024 | Integrated campaign | Leo Burnett India | 11 Oct 2024 |
| Ikea | Make Room for All Things FestiveFestive · 28 Sep 2024 | Festive | Leo Burnett India | 28 Sep 2024 |
More from SBI
| Campaign | Type | Agency | Date |
|---|---|---|---|
| #PapaHainNaFestive · 17 Jun 2026 | Festive | – | 17 Jun 2026 |
| Bin Samjhaaye, Sirf Maa Samajhti HaiAd film · 11 May 2026 | Ad film | – | 11 May 2026 |
| Jolly & PollyAd film · 21 Jan 2026 | Ad film | – | 21 Jan 2026 |
| Yeh Diwali SIP WaliFestive · 2026 | Festive | – | 2026 |
| Salary DayDigital/social · 2026 | Digital/social | – | 2026 |
| Be PreparedDigital/social · 2026 | Digital/social | – | 2026 |
| Thanks-A-DotPurpose · 29 Oct 2025 | Purpose | – | 29 Oct 2025 |
| You Cannot Change the Future in the Future. Top-Up Your SIP NowIntegrated campaign · 17 Oct 2025 | Integrated campaign | – | 17 Oct 2025 |