SBI Card's festive 2025 push, an offers-led campaign running in more than 2,900 cities including tier two and tier three towns. Cardholders got instant discounts of up to 27.5 per cent, cashback and EMI offers across consumer durables, phones, laptops, jewellery, apparel, furniture and e-commerce, with Amazon, Reliance Retail, Samsung, LG, Sony and others taking part.