The Call of The Blue Version 4.0 - Hear the Call Now
Fourth edition of Yamaha's flagship brand platform, aimed at first-time motorcycle buyers. The film shows children watching Yamaha's global models on a cinema screen and then finding them on the road outside, carried by a new anthem and the line 'Hear the Call Now'. Supported by Track Day, Call of the Blue Weekends, overnight tours and Blue Streaks community rides.