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Integrated campaignIndia19 Sep 2024

The Call of The Blue Version 4.0 - Hear the Call Now

Fourth edition of Yamaha's flagship brand platform, aimed at first-time motorcycle buyers. The film shows children watching Yamaha's global models on a cinema screen and then finding them on the road outside, carried by a new anthem and the line 'Hear the Call Now'. Supported by Track Day, Call of the Blue Weekends, overnight tours and Blue Streaks community rides.

BrandIndia Yamaha Motor
AgencyNot named
TalentNot named
ChannelsNot named
SourceMediaNews4U

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