Barabari Ki Bhasha
A Women's Day initiative from the Hindi daily to coin feminine Hindi words for professions and achievements that have none, in STEM, politics, sport and entrepreneurship. It started in print and moved to digital. Partha Sinha, President and Chief Brand Officer of the Times of India Group, framed it as a language movement.
| Brand | The Times of India |
|---|---|
| Agency | FCB Ulka |
| Talent | Not named |
| Channels | print, digital |
| Source | MediaNews4U |
More from FCB Ulka
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Kansai Nerolac Paints | #OutofThisWorldExperiential · 17 Apr 2026 | Experiential | FCB Ulka | 17 Apr 2026 |
| Kansai Nerolac Paints | Jab Ghar Ki Raunak Lautani HoAd film · 20 Sep 2025 | Ad film | FCB Ulka | 20 Sep 2025 |
| Shoppers Stop | We-Time Wali DiwaliFestive · 17 Oct 2023 | Festive | FCB Ulka | 17 Oct 2023 |
| Hamdard India (Rooh Afza) | #GhulkeJiyoAd film · 27 Apr 2018 | Ad film | FCB Ulka | 27 Apr 2018 |
More from The Times of India
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Clean Karo NEETPurpose · 18 May 2026 | Purpose | – | 18 May 2026 |
| Azaadi UnboxedFestive · 12 Aug 2025 | Festive | – | 12 Aug 2025 |
| Pragati Ka PartnerIntegrated campaign · 6 Feb 2025 | Integrated campaign | BelieveTrinity | 6 Feb 2025 |
| Pata Badlo, Life BadloAd film · 2025 | Ad film | RK Swamy | 2025 |
| Ink of DemocracyPurpose · 2024 | Purpose | Havas Creative India | 2024 |
| #WhatMakesUsOnePurpose · 20 Jan 2023 | Purpose | Wunderman Thompson | 20 Jan 2023 |
| The Times of a Better IndiaIntegrated campaign · 14 Sep 2022 | Integrated campaign | – | 14 Sep 2022 |
| Property Sahi, Aur Ab Services Sabhi (MB Prime, phase 2)Ad film · 10 Aug 2022 | Ad film | – | 10 Aug 2022 |