Biba
Biba has 5 campaigns on record and no confirmed sponsorships yet.
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Ambassadors
Talent named in Biba's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Kriti Sanon | Past | 9 Nov 2023 | 27 Feb 2025 |
Campaigns
With the agency and talent where the trade press named them.
Launch · 27 Feb 2025
A collection film with its own summer soundtrack in which Kriti Sanon wears the new suit sets, co-ords and dresses and invites women to express themselves through dance and everyday moments. Ran on the brand's site, YouTube, Facebook and Instagram.
Talent: Kriti Sanon.
Ad film · 28 Aug 2024
The film that announced Kriti Sanon as brand ambassador and launched the festive collection, built around a modern Indian woman who stays close to her roots. Made by Enormous Brands; released on the brand's website, YouTube, Facebook and Instagram.
Agency: Enormous Brands. Talent: Kriti Sanon.
Digital/social · 9 May 2024
Mother's Day digital film about a mother who anticipates everyone's needs and asks for nothing in return, ending with her daughter gifting her a Biba outfit. Stars TV actress Shilpa Saklani; made with Famous Innovations and paired with a 'Kuch Nahi' gifting collection.
Agency: Famous Innovations. Talent: Shilpa Saklani.
Purpose · 6 Mar 2024
Women's Day digital film following cricketer Renuka Singh Thakur as she pushes past the remarks and expectations placed on women to pursue the sport, under the brand line 'Your Style, Your Story'.
Talent: Renuka Singh Thakur.
Ad film · 9 Nov 2023
A brand film with Kriti Sanon in which each outfit colour stands for a part of the country, from the red of Punjab's chillies to the blues of Jodhpur, tying the label's palette to Indian landscape. Conceptualised by Enormous Brands.
Agency: Enormous Brands. Talent: Kriti Sanon.
Agencies
Credited on Biba's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Enormous Brands | 2 campaigns | 28 Aug 2024 |
| Famous Innovations | 1 campaign | 9 May 2024 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against fashion & lifestyle peers
Confirmed deals only. The full fashion & lifestyle leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Biba | 0 | 0 | 5 | – | 27 Feb 2025 |
| Titan | 0 | 10 | 17 | – | 1 Sep 2026 |
| Lux Industries | 4 | 3 | 8 | Business, tech and industry | 16 Apr 2026 |
| Skechers | 3 | 1 | 7 | Football | 16 Apr 2026 |
| Levi's India | 3 | 2 | 5 | Music | 2 Sep 2026 |
Where peers sponsor and Biba doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | Lux Industries |
| Jaipur Pink Panthers | Lux Industries |
| Punjab Kings | Lux Industries |
| Mohun Bagan Super Giant | Skechers |
| Mumbai Indians | Skechers |
| Lollapalooza India | Levi's India |
| Special Ops 2 | Lux Industries |
| Diljit Dosanjh Dil-Luminati India Tour | Levi's India |
Questions people ask
Which agency works on Biba's campaigns?
Credited on Biba campaigns: Enormous Brands (2 campaigns, latest 28 Aug 2024); Famous Innovations (1 campaign, latest 9 May 2024).
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