Skip to content
Subscribe
PurposeIndia10 Oct 2023

#STEMTheGap

The next leg of Olay's ten-year STEM programme, timed to the International Day of the Girl Child, arguing that Indian girls lack female mentors in science. The film walks through Anandibai Joshi, Kamala Sohonie, Janaki Ammal and Kalpana Chawla, and the initiative adds mentorship for young girls.

BrandProcter & Gamble India
AgencyNot named
TalentNot named
Channelsdigital
Sourceafaqs!

More from Procter & Gamble India

CampaignTypeAgencyDate
Chunky Panday's ultimate comebackAd film · 15 Jun 2026Ad film–15 Jun 2026
Gillette Guard 3-in-1 - Bade League Ka ShaveLaunch · 27 Mar 2026Launch–27 Mar 2026
Guard 3-in-1 launch with Abhishek SharmaLaunch · 27 Mar 2026Launch–27 Mar 2026
Vicks goli campaign with Zakir KhanDigital/social · 6 Nov 2025Digital/social–6 Nov 2025
#KeepGirlsInSchool: the classroom editionPurpose · 17 May 2024Purpose–17 May 2024
Oral-B Criss Cross with Rohit SharmaLaunch · 15 Apr 2024LaunchDDB Mudra15 Apr 2024
#ItTakes2 Baby TimePurpose · 20 Jun 2022Purpose–20 Jun 2022
Pampers lullaby film with Shreya GhoshalAd film · 24 May 2022Ad film–24 May 2022