Pragati Ka Partner
A brand campaign positioning Navbharat Times as the partner of progress, told through the real story of Zoya Thomas Lobo, who went from begging on Mumbai local trains to becoming India's first transgender photojournalist. It ran across print, digital and outdoor, with a digital film screened in multiplexes.
| Brand | The Times of India |
|---|---|
| Agency | BelieveTrinity |
| Talent | Zoya Thomas Lobo |
| Channels | print, digital, OOH, cinema |
| Source | BestMediaInfo |
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