#GhulkeJiyo
Landmark: FCB Ulka's 90-second montage TVC used Rooh Afza's habit of mixing into everything as a metaphor for unity in diversity, set to 'zara ghulke zara milke, ye hai India meri jaan', to make the 111-year-old drink relevant to millennials.
| Brand | Hamdard India (Rooh Afza) |
|---|---|
| Agency | FCB Ulka |
| Talent | Not named |
| Channels | TV |
| Source | MediaNews4U |
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