FCB Ulka
Named on 5 campaigns for 4 brands on BrandMap.
Clients
Brands this agency is named with, most work first.
| Brand | Campaigns | Latest work |
|---|---|---|
| Kansai Nerolac Paints | 2 | #OutofThisWorld17 Apr 2026 |
| The Times of India | 1 | Barabari Ki Bhasha10 Mar 2025 |
| Shoppers Stop | 1 | We-Time Wali Diwali17 Oct 2023 |
| Hamdard India (Rooh Afza) | 1 | #GhulkeJiyo27 Apr 2018 |
Campaigns
Newest first, with what our re-check found on each source.
Experiential · 17 Apr 2026
The brand flew a painted panel of its Excel Everlast 20 exterior paint to roughly 86,000 feet and back, filming a real stratospheric endurance test rather than a simulation to back the range's 20-year warranty claim.
Agency: FCB Ulka.
Ad film · 20 Sep 2025
The decades-old Ghar Ki Raunak jingle brought back with one word changed, fronted by Ranveer Singh, on the insight that families under one roof now sit apart behind doors and screens. Directed by Karan Kapadia for Mangata Films.
Agency: FCB Ulka. Talent: Ranveer Singh.
Purpose · 10 Mar 2025
A Women's Day initiative from the Hindi daily to coin feminine Hindi words for professions and achievements that have none, in STEM, politics, sport and entrepreneurship. It started in print and moved to digital. Partha Sinha, President and Chief Brand Officer of the Times of India Group, framed it as a language movement.
Agency: FCB Ulka.
Festive · 17 Oct 2023
A Diwali digital campaign with Rakul Preet Singh asking families and friends to give their relationships some 'we-time' by shopping and celebrating together, under the line 'Rishton ko dein thoda we-time'.
Agency: FCB Ulka. Talent: Rakul Preet Singh.
Ad film · 27 Apr 2018
Landmark: FCB Ulka's 90-second montage TVC used Rooh Afza's habit of mixing into everything as a metaphor for unity in diversity, set to 'zara ghulke zara milke, ye hai India meri jaan', to make the 111-year-old drink relevant to millennials.
Agency: FCB Ulka.
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