This Is How We Festival (Identity Without Apology)
A festive-season film built on Ajio's 'Identity Without Apology' platform, moving through Durga Pujo, Dussehra, Navratri and Diwali celebrations with Varun Dhawan and Zeenat Aman to champion individuality and touch on themes of ageism and LGBTQ+ representation.
| Brand | Ajio |
|---|---|
| Agency | Wondrlab |
| Talent | Varun Dhawan, Zeenat Aman |
| Channels | Not named |
| Source | ET BrandEquity |
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