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Monumentum sponsorship report · Airtel Payments Bank · data as of 4 Oct 2026
Airtel Payments Bank
Airtel Payments Bank sponsors 2 properties, mostly business, tech and industry, then film, and has 2 campaigns on record. 1 confirmed in 2026.
2Properties sponsored
1Confirmed in 2026
2Campaigns
2026Latest deal
5 of 5 rows on this page confirmed on their sourceHow we check
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More from Airtel
Airtel Payments Bank is an Airtel brand. The company and its other brands, each on its own page with its own deals.
| Brand | Properties | 2026 deals | Campaigns | Latest |
|---|---|---|---|---|
| Airtel · company, all its brands | 7 | 4 | 8 | 2026 |
| Airtel Xstream Fiber | 0 | 0 | 1 | Undated |
| Wynk Music | 0 | 0 | 1 | Undated |
Ads running in India
8 ads on Facebook and Instagram, newest first. Meta's Ad Library, 6 Nov 2026.
#Ad Everyday payments don’t need access to your main savings account. Choose a Safe Second Account with Airtel Payments Bank. #AirtelPaymentsBank #Airtel #SafeSecondAccount
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#Ad Most people in India use just one bank account for everything- salary, savings, shopping, food, travel... and that’s a mistake. I personally keep: ✅ 1 account for salary & savings ✅ 1 separate account for daily transactions This simple habit helps keep my main savings account relatively safer from unnecessary exposure. #AirtelPaymentsBank #Airtel #SafeSecondAccount
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Complete Your KYC Now
Complete your KYC and open your Airtel Payments Bank account today.
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Finish Your Account Setup
Open your Savings Account digitally in minutes with Airtel Payments Bank.
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#Ad Your biggest money risk may be a ₹20 chai payment. Don’t keep your entire savings in the same account you use for daily UPI payments. I keep one main account for major expenses and investments, and a separate account for small everyday transactions. Earning money is important, but protecting it is even more important. Save this and share it with your friends and family. 💰 #AirtelPaymentsBank #Airtel #SafeSecondAccount #FinancialAwareness
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#ad One bank account could be your biggest financial mistake. or One payment shouldn’t put your entire savings at risk. #AirtelPaymentsBank #SafeSecondAccount
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Instant Zero-Balance Account
Open a Zero Balance Digital Savings Account Instantly!
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
Gold Partner at the event; wording as printed on the official partner page.
Partner · Event · 2025
Gold Partner at the event; wording as printed on the official partner page.
Associate sponsor · Film · 2024
Airtel Payments Bank is billed in Singham Again's opening credits as a brand partner of the film.
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 19 Sep 2025
360-degree campaign positioning Airtel Payments Bank as a 'Safe Second Account' for everyday digital transactions, urging customers to keep it separate from their primary savings account, built around the line 'Is Bank ko aapke paise nahi, aapki safety chahiye'.
Agency: Fundamental.
Festive · 14 Oct 2024
A festive-season push for safe digital payments. Short lifestyle films with influencers including Niki Mehra, Reba John and Tina Dutta showed shopping and pandal-hopping paid for on the app, backed by branded booths and banking points at Durga Puja pandals and Garba grounds across 21 states, from Kullu Dussehra to the Hornbill Festival.
Talent: Niki Mehra, Reba John, Tina Dutta.
Agencies
Credited on Airtel Payments Bank's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Fundamental | 1 campaign | 19 Sep 2025 |
People
Marketing leaders reported in Airtel Payments Bank roles in the trade press, latest first. A role is shown as reported on its date and may have changed since.
| Name | Role | Reported | Source |
|---|---|---|---|
| Shilpi KapoorChief Marketing Officer, Airtel Payments Bank | Chief Marketing Officer, Airtel Payments Bank | 5 Jul 2022 | Exchange4Media |
Questions people ask
What does Airtel Payments Bank sponsor?
Airtel Payments Bank has 2 confirmed sponsorship properties on record, mostly in business, tech and industry, then film, including Global Fintech Fest, Singham Again. The latest is dated 2026.
Which agency works on Airtel Payments Bank's campaigns?
Credited on Airtel Payments Bank campaigns: Fundamental (1 campaign, latest 19 Sep 2025).
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Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From monumentum.in/brand/airtel-payments-bank, by C4E. Every row is dated, links its public source and shows what our check found; how we check: monumentum.in/how-we-check.