Noice Aa Raha Hai. Noice Chaa Raha Hai.

Swiggy's private snacks label Noice built a wordplay campaign on the similarity between 'Noice' and 'noise', releasing two digital films (including one about a technician investigating a mysterious noise behind an apartment wall) to promote its snacks, spreads, beverages and pantry range on Instamart.

Brand	Swiggy
Agency	Not named
Talent	Not named
Channels	digital, social
Source	afaqs!