LG
LG sponsors 9 properties, mostly kabaddi, hockey, tennis and more, then football, and has 2 campaigns on record. 3 confirmed in 2026.
11 of 15 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
In-video ad read · Podcast · 10 Jul 2026
Lg is promoted with a listener offer link (lg.com) in the show notes of 3 episodes between 2026-07-10 and 2026-07-17, most recently 'EvdWL over Assassin’s Creed Hexe, God of War & DOOM'.
Event · 2026
Appears under the 'Other Sponsors' logo grid on the Goafest 2026 sponsor page; brand read off the logo file, tier not further specified.
Sleeve sponsor · Team · 2025
Sleeve sponsor of Toronto, 2025–present. Listed for the 2025 season.
Shirt sponsor · Team · 2010
Secondary shirt sponsor of Red Bull Racing, 2010.
Shirt sponsor · Team · 2009
Front-of-shirt sponsor of Boca Juniors, 2009–2011.
Shirt sponsor · Team · 2006
Front-of-shirt sponsor of AEK Athens, 2006–2009.
Shirt sponsor · Team · 2004
Front-of-shirt sponsor of Olympique Lyonnais, 2004–2006.
Show 1 more
4 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 21 Jul 2026
Lg sponsored Unbox Therapy on YouTube; the most recent tracked video is 'World’s Lightest 17” Laptop With RTX...' (2026-07-21). Carried in 6 of the channel's videos. Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · 2026
Lg is listed among Ali-A's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 22 Mar 2025
Lg sponsored Muselk on YouTube; the most recent tracked video is 'Fortnite Didnt Think Anyone Would Do This... (free Wins)' (2025-03-22). Carried in 39 of the channel's videos. Detected from the video by SponsorRadar, not announced.
Shirt sponsor · Team · 2001
Front-of-shirt sponsor of Leicester City, 2001–2003.
Campaigns
With the agency and talent where the trade press named them.
Digital/social · 1 Aug 2026
A digital campaign for LG's AI DD 2.0 washing machines under the line 'Now Anyone Can Wash', aimed at simplifying laundry through AI-assisted wash cycles.
Festive · 29 Oct 2024
LG Electronics India's festive-season campaign centred on family togetherness during celebrations, positioning LG's home appliances and electronics as part of those moments.
Against consumer electronics peers
Confirmed deals only. The full consumer electronics leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| LG | 9 | 3 | 2 | Kabaddi, hockey, tennis and more | 1 Aug 2026 |
| Aura Frames | 46 | 10 | 0 | Creators and podcasts | 7 Jun 2026 |
| Audible | 38 | 18 | 2 | Creators and podcasts | 3 Sep 2026 |
| Eight Sleep | 25 | 22 | 0 | Creators and podcasts | 1 Sep 2026 |
| HP India | 17 | 3 | 6 | Motorsport | 12 Aug 2026 |
Where peers sponsor and LG doesn't
| Property | Peers on it |
|---|---|
| Comic Con India | Audible, HP India |
| Bengaluru Tech Summit | HP India |
| Serendipity Arts Festival | HP India |
| Mubadala Abu Dhabi Open | HP India |
| DreamHack India | HP India |
Questions people ask
What does LG sponsor?
LG has 9 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then football, including Gamekings, Goafest, Toronto. The latest is dated 1 Aug 2026.
Know when LG signs something new
One email when LG or a consumer electronics rival signs a sponsorship, an ambassador or a campaign.
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