Milk Bikis Smart Moves
A partnership with World Chess Champion Gukesh Dommaraju built around a QR-code virtual chess challenge on Milk Bikis packs, fronted by a fully AI-generated film in which every frame of Gukesh's appearance, voice and expression was synthetically produced.
| Brand | Britannia |
|---|---|
| Agency | Hogarth India |
| Talent | Gukesh Dommaraju |
| Channels | digital, social, in-store |
| Source | Britannia Industries |
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