Boodhe Hoke Kya Banoge
Retirement-planning brand campaign that flips the childhood question 'bade hoke kya banoge' into 'boodhe hoke kya banoge', with three films urging people to plan early for a fulfilling old age. Ran on TV, YouTube, OTT and digital, with outdoor and regional print support.
| Brand | Aditya Birla Sun Life Insurance |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | TV, digital, OTT, OOH, print |
| Source | MediaNews4U |
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| #YeAkelaHiKaafiHaiLaunch · 21 Aug 2025 | Launch | – | 21 Aug 2025 |