Peps Industries
Peps Industries has 4 campaigns on record and no confirmed sponsorships yet.
4 of 4 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Launch · 23 Dec 2025
A Hindi digital film for a mattress aimed at newlyweds, told through a gaggle of wedding aunties whose teasing reveals the zero-disturbance and cooling-gel features; rolled out in five languages on YouTube and Instagram.
Festive · 20 Oct 2025
Festive TVCs in five languages in which families mid-Diwali-prep doze off on their Peps mattress before the crackers, tied to a 25 percent exchange offer; run on regional TV, digital and the brand's social pages.
Ad film · 23 Jul 2025
Three multilingual films that stage a breakup conversation which turns out to be with an old, sagging mattress, pushing buyers to switch to a Peps spring mattress; tied to a 'Great Sleep Festival' discount.
Ad film · 17 Jun 2025
Seven multilingual TVCs on everyday home moments (a child who missed the bus, a husband who wakes his wife by sitting on the bed) that bust mattress myths and sell pocket-spring comfort; written first in Tamil and Malayalam, voiced by Chinmayi, run on OTT and regional TV.
Against fashion & lifestyle peers
Confirmed deals only. The full fashion & lifestyle leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Peps Industries | 0 | 0 | 4 | – | 23 Dec 2025 |
| Titan | 0 | 10 | 17 | – | 1 Sep 2026 |
| Lux Industries | 4 | 3 | 8 | Business, tech and industry | 16 Apr 2026 |
| Skechers | 3 | 1 | 7 | Football | 16 Apr 2026 |
| Levi's India | 3 | 2 | 5 | Music | 2 Sep 2026 |
Where peers sponsor and Peps Industries doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | Lux Industries |
| Jaipur Pink Panthers | Lux Industries |
| Punjab Kings | Lux Industries |
| Mohun Bagan Super Giant | Skechers |
| Mumbai Indians | Skechers |
| Lollapalooza India | Levi's India |
| Special Ops 2 | Lux Industries |
| Diljit Dosanjh Dil-Luminati India Tour | Levi's India |
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