Kukufm
Kukufm has 2 campaigns on record and no confirmed sponsorships yet.
2 of 6 rows confirmed on their sourceHow we check
See how Kukufm compares with Star Sports and The Times of IndiaA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
None of these rows could be confirmed on their source yet.
4 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Kukufm is on Nitish Rajput's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Kukufm is listed among Mohak Mangal's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 2025
Kukufm is listed among Deepak Daiya's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Kukufm is on Gaurav Thakur's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Ambassadors
Talent named in Kukufm's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Dulquer Salmaan | Past | 5 Dec 2024 | 5 Dec 2024 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 5 Dec 2024
Kuku FM signed actor Dulquer Salmaan as brand ambassador for South India, with a TVC (shot in Tamil and Malayalam, dubbed into Kannada, Telugu and Hindi) built around his childhood memory of his grandmother's stories, rolled out first on social then to TV, OTT and offline.
Talent: Dulquer Salmaan.
Ad film · 5 Apr 2024
An ad film series with actors Apoorva Arora and Anshuman Malhotra centred on resilience and positivity, built around the viral line 'Koi baat nahi' to promote Kuku FM's Hindi motivational audiobooks and shows such as '12th Fail.'
Agency: The Ensemble. Talent: Apoorva Arora, Anshuman Malhotra.
Agencies
Credited on Kukufm's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| The Ensemble | 1 campaign | 5 Apr 2024 |
Against media & entertainment peers
Confirmed deals only. The full media & entertainment leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Kukufm | 0 | 0 | 2 | – | 5 Dec 2024 |
| Star Sports | 11 | 11 | 7 | Cricket | 14 Aug 2026 |
| The Times of India | 8 | 8 | 11 | Running and fitness | 18 May 2026 |
| Crunchyroll | 2 | 5 | 0 | Culture, arts and literature | 2026 |
| Mirchi | 6 | 8 | 0 | Culture, arts and literature | 2026 |
Where peers sponsor and Kukufm doesn't
| Property | Peers on it |
|---|---|
| Goafest | Star Sports, The Times of India |
| Comic Con India | Crunchyroll, Mirchi |
| Filmfare Awards | Star Sports, Mirchi |
| Tata Mumbai Marathon | The Times of India, Mirchi |
| TCS World 10K Bengaluru | The Times of India, Mirchi |
| Vedanta Delhi Half Marathon | The Times of India, Mirchi |
| Battlegrounds Mobile India Masters Series | Star Sports, Crunchyroll |
| International Film Festival of India (IFFI), Goa | Star Sports |
Questions people ask
Which agency works on Kukufm's campaigns?
Credited on Kukufm campaigns: The Ensemble (1 campaign, latest 5 Apr 2024).
Know when Kukufm signs something new
One email when Kukufm or a media & entertainment rival signs a sponsorship, an ambassador or a campaign.
Work at Kukufm? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.