TBWA\India
Named on 11 campaigns for 5 brands on BrandMap.
Clients
Brands this agency is named with, most work first.
| Brand | Campaigns | Latest work |
|---|---|---|
| JSW Paints | 5 | JSW Halo20 May 2026 |
| Tata AIG | 2 | Silver Jubilee campaign: 25 years of trust24 Jan 2026 |
| TVS Motor | 2 | 20:20 campaign23 Apr 2025 |
| Nissan | 1 | The Boldest Black (Magnite Kuro Edition)14 Aug 2025 |
| LEAD | 1 | #SaluteToParents13 Sep 2022 |
Campaigns
Newest first, with what our re-check found on each source.
Launch · 20 May 2026
Launch campaign for an interior paint sold on protection rather than colour, arguing that a home should let its guard down because the paint keeps its guard up against germs, fading and scuffs. Timed to the IPL season and run across television, digital and social.
Agency: TBWA\India.
Ad film · 24 Jan 2026
Anniversary film by TBWA following a father and son through driving lessons, a family business, a health emergency and the son becoming a father himself, with the insurer as the constant in every chapter. Line: 'With you like family, with you always.'
Agency: TBWA\India.
Festive · 22 Sep 2025
Festive film that revived the brand's questioning mascot Sawalia to push the Any Colour One Price promise, nudging buyers who read labels on food and lifestyle goods to read the paint pack too. Dulquer Salmaan plays the shopper Sawalia challenges.
Agency: TBWA\India. Talent: Dulquer Salmaan.
Launch · 14 Aug 2025
Launch film for the blacked-out Magnite Kuro, shot at Hanle in Ladakh, one of India's darkest places, so the SUV's silhouette and LED headlamps play against a star field. Frames black as a statement of identity under the 'Defy Ordinary' line; rolled out on social, YouTube, regional media, print, outdoor and cinema.
Agency: TBWA\India.
Festive · 23 Apr 2025
A TBWA\India campaign marking Apache's 20th anniversary during IPL season, pairing the brand's 20-year milestone with cricket's T20 format through ten 20-second films that align cricketing moments with Apache's performance.
Agency: TBWA\India.
Sports · 11 Apr 2025
Cricket anthem built for IPL 2025 and an expanded set of IPL and WPL team tie-ups, casting rival team colours as one shared colour of love for the game. A sequel to the first Rangon Ka Khel anthem of the previous season.
Agency: TBWA\India.
Ad film · 13 Feb 2025
First work under TBWA\India's new creative mandate for the health insurance portfolio: a film in which a person is forced to put a value on their closest relationships, making the case for the insurer as the support to lean on in a crisis.
Agency: TBWA\India.
Purpose · 10 Dec 2024
A digital film conceptualised by TBWA\India following an orphanage that repurposes an empty room into a bright homestay with a fresh coat of paint, framing paint as a vehicle for transformation and hope.
Agency: TBWA India.
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Integrated campaign · 6 Oct 2024
A campaign for JSW Paints' decorative range starring Alia Bhatt and Ayushmann Khurrana, built by TBWA around the brand's 'Think Beautiful' positioning, with a soundtrack composed by Gulzar; it ran across TV, digital and OOH.
Agency: TBWA. Talent: Alia Bhatt, Ayushmann Khurrana.
Ad film · 13 Oct 2023
A TBWA India campaign for the TVS Ronin fronted by cricketer Shubman Gill, built around riders who live by their own rules.
Agency: TBWA India. Talent: Shubman Gill.
Digital/social · 13 Sep 2022
Digital film by TBWA India, directed by Piplu Khan of Potlibaba Media House, on the sacrifices parents make for their children's education, released as an ode to parents rather than a product pitch.
Agency: TBWA India.
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