Khoobsurat Soch ft. Alia Bhatt and Ayushmann Khurrana
A campaign for JSW Paints' decorative range starring Alia Bhatt and Ayushmann Khurrana, built by TBWA around the brand's 'Think Beautiful' positioning, with a soundtrack composed by Gulzar; it ran across TV, digital and OOH.
| Brand | JSW Paints |
|---|---|
| Agency | TBWA\India |
| Talent | Alia Bhatt, Ayushmann Khurrana |
| Channels | TV, digital, OOH |
| Source | BestMediaInfo |
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