JSW Halo
Launch campaign for an interior paint sold on protection rather than colour, arguing that a home should let its guard down because the paint keeps its guard up against germs, fading and scuffs. Timed to the IPL season and run across television, digital and social.
| Brand | JSW Paints |
|---|---|
| Agency | TBWA\India |
| Talent | Not named |
| Channels | TV, digital, social |
| Source | MediaNews4U |
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