Pay Kar Befikar
An IPL season 16 ad film with Jaideep Ahlawat showing the cashback and rewards on Freecharge UPI and Pay Later, run through the tournament on JioCinema and other digital platforms and backed by contests on the app's social handles.
| Brand | Axis Bank |
|---|---|
| Agency | Not named |
| Talent | Jaideep Ahlawat |
| Channels | TV, digital, OTT, social |
| Source | Financial Express |
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