SUMO, the AI brand influencer
The Flipkart-backed UPI app introduced SUMO, an AI-generated brand influencer drawn as a human in a goat avatar, in a digital film about his irritation with pointless UPI reward gimmicks. The character was used to carry the app's no-nonsense cashback line on social.
| Brand | Flipkart |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, social |
| Source | Financial Express |
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