Who sponsors Motherwell
33 brands have sponsored Motherwell across 28 seasons since 1974. Not here yet: automotive.
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Sponsor history
Sponsors down, seasons across. Dark cells are title, presenting or principal deals. Confirmed rows only.
| Sponsor | 2017 | 2018 | 2019 | 2020 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|---|
| Bet Park | · | Kit | · | · | · | · | · | · |
| DX Home Improvements | · | · | · | · | · | Kit | · | · |
| Fire Suppression Scotland | · | · | · | · | · | · | Kit | · |
| G4 Claims | · | · | · | · | Kit | · | · | · |
| K Electrical Wholesale | · | · | · | · | · | · | · | Kit |
| Kwiff | · | · | · | · | · | · | Kit | · |
| Lime | · | · | · | · | · | · | · | Kit |
| McEwan Fraser Legal | Kit | · | · | · | · | · | · | · |
| Paddy Power | · | · | Kit | · | · | · | · | · |
| Paycare | · | · | · | Kit | · | · | · | · |
| TCL | · | · | · | · | · | · | Shorts | · |
How crowded each season was
More logos means less room to stand out. Seasons with fewer than five sponsors on record are probably incomplete.
Who came back
Sponsors of one season who were back the next.
The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| K Electrical Wholesale | – | Sleeve sponsor | 2026 | |
| Lime | – | Shirt sponsor | 2026 | |
| Fire Suppression Scotland | – | Back-of-shirt sponsor | 2025 | |
| Kwiff | – | Back-of-shirt sponsor | 2025 | |
| TCL | Consumer electronics | Shorts sponsor | 2025 | |
| DX Home Improvements | Home & building | Sleeve sponsor | 2024 | |
| G4 Claims | – | Shirt sponsor | 2023 | |
| Paycare | – | Shirt sponsor | 2020 | |
| Paddy Power | Gaming & fantasy sports | Shirt sponsor | 2019 | |
| Bet Park | Gaming & fantasy sports | Shirt sponsor | 2018 | |
| McEwan Fraser Legal | Business services | Shirt sponsor | 2017 | |
| Motorpoint | – | Shirt sponsor | 2016 | |
| Macron | Sportswear | Kit supplier | 2014 | |
| Cash Converters | Banking & finance | Shirt sponsor | 2011 | |
| Commsworld | – | Shirt sponsor | 2010 | |
| Puma India | Sportswear | Kit supplier | 2010 | |
| Canterbury | – | Kit supplier | 2009 | |
| JAXX | – | Shirt sponsor | 2008 | |
| Bukta | Fashion & lifestyle | Kit supplier | 2007 | |
| Anglian Home Improvements | Home & building | Shirt sponsor | 2006 | |
| Zoom Airlines | Travel & hospitality | Shirt sponsor | 2004 | |
| The Untouchables | – | Shirt sponsor | 2002 | |
| Xara | Technology & software | Kit supplier | 1998 | |
| Pony | – | Kit supplier | 1994 | |
| Hummel | Sportswear | Kit supplier | 1992 | |
| Lenovo / Motorola India | Consumer electronics | Shirt sponsor | 1991 | |
| Matchwinner | – | Kit supplier | 1987 | |
| Ian Skelly | – | Shirt sponsor | 1984 | |
| Patrick | Sportswear | Kit supplier | 1982 | |
| Scottish Brewers | – | Shirt sponsor | 1982 | |
| adidas | Sportswear | Kit supplier | 1979 | |
| ADMIRAL | Sportswear | Kit supplier | 1976 | |
| Umbro | Sportswear | Kit supplier | 1974 |
Show all 33 sponsors
Categories here
Not here yet
Categories common on other kabaddi, hockey, tennis and more properties with no sponsor here.
For organisers, the open categories. For brands in them, room without a rival.
Brands on similar properties, not on this one
They sponsor two or more other kabaddi, hockey, tennis and more properties. For organisers, the shortlist.
Similar kabaddi, hockey, tennis and more properties
Every deal, with its source33 rows · what our check found on each source page
Sleeve sponsor · Team · 2026
Sleeve sponsor of Motherwell, 2026–present.
Back-of-shirt sponsor · Team · 2025
Back-of-shirt sponsor of Motherwell, 2025–present. Listed for the 2025–26 season.
Back-of-shirt sponsor · Team · 2025
Back-of-shirt sponsor of Motherwell, 2025–present. Listed for the 2025–26 season.
Shorts sponsor · Team · 2025
Shorts sponsor of Motherwell, 2025–present. Listed for the 2025–26 season.
Sleeve sponsor · Team · 2024
Sleeve sponsor of Motherwell, 2024–present. Listed for the 2025–26 season.
Shirt sponsor · Team · 2023
Front-of-shirt sponsor of Motherwell, 2023–present. Listed for the 2025–26 season.
Shirt sponsor · Team · 2019
Front-of-shirt sponsor of Motherwell, 2019–2020.
Shirt sponsor · Team · 2018
Front-of-shirt sponsor of Motherwell, 2018–2019.
Show 23 more
Shirt sponsor · Team · 2017
Front-of-shirt sponsor of Motherwell, 2017–2018.
Shirt sponsor · Team · 2016
Front-of-shirt sponsor of Motherwell, 2016–2017.
Kit supplier · Team · 2014
Kit supplier of Motherwell, 2014–present. Listed for the 2025–26 season.
Shirt sponsor · Team · 2011
Front-of-shirt sponsor of Motherwell, 2011–2016.
Shirt sponsor · Team · 2010
Front-of-shirt sponsor of Motherwell, 2010–2011.
Shirt sponsor · Team · 2006
Front-of-shirt sponsor of Motherwell, 2006–2008.
Shirt sponsor · Team · 2004
Front-of-shirt sponsor of Motherwell, 2004–2006.
Shirt sponsor · Team · 2002
Front-of-shirt sponsor of Motherwell, 2002–2004.
Shirt sponsor · Team · 1991
Front-of-shirt sponsor of Motherwell, 1991–2002.
Shirt sponsor · Team · 1984
Front-of-shirt sponsor of Motherwell, 1984–1991.
Shirt sponsor · Team · 1982
Front-of-shirt sponsor of Motherwell, 1982–1983.
Know when Motherwell signs a new sponsor
One email when a new sponsor signs or a category opens up.